Inspired by the Papercut technique, we immersed ourselves in this art, analyzing processes, aesthetics, and execution possibilities. There were several tests of shapes, lines, cuts, and printing to arrive at a design that had personality, clarity of understanding, the necessary firmness for production, and most importantly, the delicacy that forces people to use both hands to handle the piece.
Human actions are driving species towards extinction at an alarming rate, threatening biodiversity and putting this fragile balance at risk. Only in Brazil, more than 3,000 species of flora and 1,000 of fauna are under threat of extinction. Greenpeace wants people aware of the fragile situation of biodiversity. We created a print campaign in which people can feel the fragility of animals' and plants' life in their own hands.
