Direct Lions (1 Gold, 1 Silver and 1 Bronze) / Integrated Lion (1 Bronze) / Promo Lion (1 Bronze)
The retail segment in Brazil is extremely competitive and regional. It’s a war where the supermarkets that invest the most, appear the most. After Brazil’s economic crisis, Walmart had a challenge: how to impact the population of an entire region with a low-cost marketing budget?
We displayed Walmart’s offers in an unexpected way: transforming player’s numbers into prices. A partnership witha local soccer team with a large fan base and low investment costs.
Walmart turned jersey numbers into prices on Fluminense FC's matches. After that, the same jerseysseen on the field became indoor posters at local Walmart stores. This is one of them.