In the fiercely competitive and regionally diverse retail landscape of Brazil, supermarkets engage in a relentless battle for visibility and consumer attention. Emerging from the aftermath of Brazil's economic crisis, Walmart faced a formidable challenge—how to make a substantial impact on an entire region's population with a limited marketing budget.
Our solution was unconventional yet highly effective. We strategically showcased Walmart's enticing offers by transforming sports into savings—converting player numbers into prices. Through a strategic partnership with a local soccer team boasting a massive fan base, we achieved widespread visibility and engagement at remarkably low investment costs. This innovative approach not only captivated the audience but also positioned Walmart as a dynamic player in the market, driving both brand recognition and sales.
