FRESHIFICÁCIA
For the third time in a row, Colgate Plax is at Rock in Rio (RiR) as a sponsor. A 100% digital campaign with the concept "Freshficácia will take care of Rock in Rio - Brazil 2022". The communication reinforces the product's attributes, which had a special and limited edition for the event.
Three films make up the campaign, each with a musical style: rock, pop and electronic. The characters appear enjoying the genres making movements such as “gargabanging” (the act of rinsing the mouth and gargling while doing “headbanging”).
